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Having launched in 2008, Darling has grown to become an award winning and exciting independent global women’s clothing brand.

The Darling range is the vision of Nadia Moraes, the London based designer and entrepreneur who created the label. As an independent boutique owner, Nadia spent many years sourcing pieces for her shops and was inspired to launch her own collection by the lack of affordable, beautiful and stylish clothing available.



Ultra feminine, vintage inspired and quintessentially ‘English’, Darling’s unique brand identity is behind the success and popularity. Darling offers affordable luxury product with an emphasis on quality and attention to detail.

Celebrity include Kelly Brook, Anna Friel, Peaches Geldof, Fearne Cotton and Holly Willoughby, and Darling has graced the pages of Elle, Marie Claire, Grazia, Look as well as featuring on shows including X Factor, GMTV and Celebrity Juice.